Field guides
Field guides
The Brand Command System · Curriculum
Each mission has its own page, with a tab for every lesson and the working assets at the end. Follow along with the videos, or come back and work the checklists on your own. Your progress on the checklists is saved on this device.
Pick a market you can actually win in, and find out what those businesses are really struggling with, so the offer writes itself later.
Mission 02Turn that research into an offer with a scope you can deliver and a price you can say out loud without flinching.
Mission 03The small amount of setup that has to exist before you talk to a single business. Nothing fancy, just the things that stop a deal dying.
Mission 04Build and launch a Meta account properly. This one gets five lessons because it is where beginners do the most damage.
Mission 05Read an account. What the numbers mean on the day you look at them, and which ones are just noise.
Mission 06Make creative worth testing, and keep making it without burning yourself or the client out.
Mission 07Find prospects and start real conversations. No spray and pray.
Mission 08Run the call. Diagnose before presenting, and handle the objections that actually come up.
Mission 09Onboard a client without inheriting someone else's mess.
Mission 10Test and adjust. Named after zeroing a rifle, which is exactly what optimising an account is.
Mission 11Keep the client. This is where the money lives and almost nobody teaches it.
Mission 12Turn one client into a business that runs without heroics.
The Brand Command System · Recon. Deploy. Payload.